What is indirect trade promotion in SAP CRM-MKT - Marketing?

SAP Term: indirect trade promotion

• Component: CRM-MKT

• Component Name: Marketing

• Description: marketing activity in the consumer goods industry carried out by a wholesaler

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• Key Concepts: 
  Indirect trade promotion is a type of marketing activity used by companies to increase sales of their products or services. It involves providing incentives to retailers, wholesalers, and other intermediaries in the distribution chain in order to encourage them to promote the company’s products or services. This type of promotion is often used in conjunction with direct trade promotion, which involves providing incentives directly to consumers. 
  
  How to use it: 
  Indirect trade promotion can be used in a variety of ways. Companies can offer discounts, free samples, or other incentives to retailers and wholesalers in order to encourage them to promote the company’s products or services. Companies can also use indirect trade promotion to reward retailers and wholesalers for meeting certain sales goals or for increasing their sales volume. 
  
  Tips & Tricks: 
  When using indirect trade promotion, it is important to ensure that the incentives are tailored to the needs of the retailers and wholesalers. Companies should also consider offering incentives that are easy for retailers and wholesalers to understand and use. Additionally, companies should track the results of their indirect trade promotion activities in order to measure their effectiveness. 
  
  Related Information: 
  Indirect trade promotion is a component of SAP CRM-MKT Marketing. SAP CRM-MKT Marketing is a suite of tools designed to help companies manage their marketing activities, including direct and indirect trade promotion. The suite includes tools for creating campaigns, tracking results, and analyzing data.