What is indirect relationship in SAP CRM-MKT - Marketing?

SAP Term: indirect relationship

• Component: CRM-MKT

• Component Name: Marketing

• Description: Link between an indirect account and the manufacturer the indirect account indirectly buys from through the wholesalers.

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• Key Concepts: 
  Indirect relationship in SAP CRM-MKT Marketing is a type of relationship between two objects that are not directly related. For example, a customer and a product may have an indirect relationship if the customer has purchased the product in the past. This type of relationship is used to identify patterns and trends in customer behavior.
  
  How to use it: 
  Indirect relationships can be used to identify customer preferences and trends. For example, if a customer has purchased a certain product in the past, it can be used to predict what other products they may be interested in purchasing in the future. This information can then be used to create targeted marketing campaigns or promotions.
  
  Tips & Tricks: 
  When using indirect relationships, it is important to consider the context of the relationship. For example, if a customer has purchased a product in the past, it may not necessarily mean that they are interested in purchasing that same product again. It is important to consider other factors such as customer demographics and preferences when analyzing indirect relationships.
  
  Related Information: 
  Indirect relationships are also used in other areas of SAP such as sales and supply chain management. They can be used to identify patterns and trends in customer behavior, as well as optimize supply chain operations. Additionally, indirect relationships can be used to identify potential opportunities for cross-selling or upselling products and services.