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Component: CRM-MKT
Component Name: Marketing
Description: A retailer who does not receive shipments directly from the manufacturer. Instead the manufacturer sells the product to a direct account wholesaler or distributor, who then resells the product to the indirect account who finally sells it to the consumer.
Key Concepts: An indirect account is a type of customer account in SAP CRM-MKT Marketing. It is used to represent a customer who is not directly associated with the company, but rather is associated with a partner or intermediary. This type of account allows the company to track and manage the activities of the partner or intermediary, as well as any customers they may have. How to use it: In order to use an indirect account in SAP CRM-MKT Marketing, you must first create the account in the system. This can be done by entering the customer's name, address, and other relevant information. Once the account has been created, you can then assign it to a partner or intermediary. This will allow you to track and manage their activities, as well as any customers they may have. Tips & Tricks: When creating an indirect account in SAP CRM-MKT Marketing, it is important to ensure that all relevant information is entered accurately. This will help ensure that the account is properly tracked and managed. Additionally, it is important to keep track of any changes that are made to the account, such as changes in contact information or other details. Related Information: In addition to indirect accounts, SAP CRM-MKT Marketing also offers direct accounts for customers who are directly associated with the company. These accounts allow for more detailed tracking and management of customer activities and interactions. Additionally, SAP CRM-MKT Marketing also offers a variety of other features and tools that can be used to manage customer relationships and activities.