What is IMC structure in SAP CRM-MKT - Marketing?

SAP Term: IMC structure

• Component: CRM-MKT

• Component Name: Marketing

• Description: Structural representation of the information in the graphical display area of the integrated marketing calendar. The structure has an impact on how marketing projects are displayed, considering views and grouping rules. If multiple structures are available to a user, he or she can choose theone that should be displayed.

Smart SAP Assistant

• Key Concepts: 
  IMC structure stands for Integrated Marketing Communications structure. It is a tool used in SAP CRM-MKT Marketing to help manage and coordinate marketing activities. It allows users to create and manage campaigns, track performance, and measure results.
  
  How to use it: 
  The IMC structure is used to create and manage campaigns in SAP CRM-MKT Marketing. It allows users to define the target audience, set objectives, create content, and track performance. It also provides insights into the effectiveness of campaigns and helps users make informed decisions about future campaigns.
  
  Tips & Tricks: 
  When creating a campaign in the IMC structure, it is important to consider the target audience and objectives of the campaign. This will help ensure that the content created is relevant and effective. Additionally, it is important to track performance regularly to ensure that the campaign is meeting its objectives.
  
  Related Information: 
  The IMC structure is part of SAP CRM-MKT Marketing, which also includes features such as segmentation, analytics, and reporting. Additionally, there are other tools available in SAP CRM-MKT Marketing that can be used in conjunction with the IMC structure to create more effective campaigns.