What is forecast cost in SAP CRM-MKT - Marketing?

SAP Term: forecast cost

• Component: CRM-MKT

• Component Name: Marketing

• Description: The key figure that is the calculated amount. This value is obtained by applying the calculation method on the base and comparison dimensions.

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• Key Concepts: 
  Forecast cost is a component of the CRM-MKT Marketing Planning module in SAP. It is used to estimate the cost of a marketing campaign or activity. This cost estimation is based on the expected results of the campaign or activity, such as the number of leads generated, the number of sales made, and the amount of revenue generated. 
  
  How to use it: 
  Forecast cost can be used to create a budget for a marketing campaign or activity. The user can enter the expected results of the campaign or activity, such as the number of leads generated, the number of sales made, and the amount of revenue generated. The system will then calculate an estimated cost for the campaign or activity based on these inputs. 
  
  Tips & Tricks: 
  When using forecast cost, it is important to be realistic when entering expected results. If the expected results are too high, then the estimated cost may be too low and not accurately reflect the actual cost of the campaign or activity. 
  
  Related Information: 
  Forecast cost is related to other components in SAP's CRM-MKT Marketing Planning module, such as budgeting and forecasting. These components can be used together to create an accurate budget for a marketing campaign or activity.