What is comparison dimension in SAP CRM-MKT - Marketing?

SAP Term: comparison dimension

• Component: CRM-MKT

• Component Name: Marketing

• Description: The key figure that is compared with the base dimension to determine performance. &EXAMPLE& If the base dimension is last year's sales volume, the comparison dimension might be projected sales volume for this year.

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• Key Concepts: 
  Comparison dimension in SAP CRM-MKT Marketing Planning is a feature that allows users to compare different marketing plans and strategies. It enables users to compare different plans and strategies side-by-side, allowing them to identify the most effective plan for their business. The comparison dimension also allows users to compare different versions of the same plan, allowing them to identify areas of improvement. 
  
  How to use it: 
  To use the comparison dimension in SAP CRM-MKT Marketing Planning, users must first create a marketing plan. Once the plan is created, users can then add comparison dimensions to it. This can be done by selecting the “Add Comparison Dimension” option from the menu. Once the comparison dimension is added, users can then select which plans or strategies they would like to compare. 
  
  Tips & Tricks: 
  When using the comparison dimension in SAP CRM-MKT Marketing Planning, it is important to remember that the comparison should be based on objective criteria. This means that users should not make decisions based on personal preferences or biases. Additionally, it is important to remember that the comparison should be based on data and facts rather than opinions or assumptions. 
  
  Related Information: 
  For more information about using the comparison dimension in SAP CRM-MKT Marketing Planning, please refer to the official SAP documentation. Additionally, there are many online resources available that provide tutorials and tips for using this feature.