1. SAP Glossary
  2. Marketing
  3. attribute type


What is attribute type in SAP CRM-MKT - Marketing?


SAP Term: attribute type

  • Component: CRM-MKT

  • Component Name: Marketing

  • Description: A category of characteristics. An attribute type is used to classify attributes according to how they should be represented in the Segment Builder. &EXAMPLE& You may create one attribute type for all single value attributes, and another for all multiple value attributes.


Smart SAP Assistant

  • Key Concepts: 
    Attribute type is a feature of SAP CRM-MKT Marketing that allows users to define the characteristics of an attribute. Attributes are used to store information about a particular object, such as a customer or product. Attribute types are used to define the type of data that can be stored in an attribute, such as text, numbers, dates, or images.
    
    How to use it: 
    To use attribute types in SAP CRM-MKT Marketing, users must first create an attribute. This can be done by navigating to the Attributes tab in the CRM-MKT Marketing application and selecting “Create Attribute”. Once the attribute has been created, users can then select an attribute type from the drop-down menu. The available types are Text, Number, Date, and Image.
    
    Tips & Tricks: 
    When creating an attribute type, it is important to consider what type of data will be stored in the attribute. For example, if the attribute will be used to store customer information such as names and addresses, then a Text type should be selected. If the attribute will be used to store numerical data such as prices or quantities, then a Number type should be selected.
    
    Related Information: 
    For more information on using attributes and attribute types in SAP CRM-MKT Marketing, please refer to the official SAP documentation at https://help.sap.com/viewer/product/CRM_MKT/7.0/en-US
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