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Key Concepts: Attribute context is a feature of the SAP CRM-MKT Marketing component that allows users to define and manage attributes for marketing objects. Attributes are characteristics that can be used to describe an object, such as a customer or product. Attribute contexts are used to group related attributes together and make them easier to manage. How to use it: To use attribute contexts, users must first define the attributes they want to use. This can be done by creating a new attribute context or by editing an existing one. Once the attributes have been defined, they can be assigned to marketing objects such as customers or products. This allows users to easily view and manage the attributes associated with each object. Tips & Tricks: When creating an attribute context, it is important to consider how the attributes will be used. This will help ensure that the attributes are grouped together in a way that makes sense and makes it easier for users to manage them. Additionally, it is important to consider how the attributes will be used in reports and other analysis tools. Related Information: For more information on attribute contexts, please refer to the SAP CRM-MKT Marketing documentation. Additionally, there are many online resources available that provide more detailed information on how to use attribute contexts in SAP CRM-MKT Marketing.