What is attribute in SAP CRM-MKT - Marketing?

SAP Term: attribute

• Component: CRM-MKT

• Component Name: Marketing

• Description: A criterion used to generate marketing profiles. Attributes include: Age Occupation Buying history

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• Key Concepts: 
  Attribute is a characteristic of an object that describes its properties. In SAP CRM-MKT Marketing, attributes are used to define the characteristics of a product or service. Attributes can be used to differentiate products and services from one another, as well as to provide additional information about them. 
  
  How to use it: 
  Attributes can be used in SAP CRM-MKT Marketing to create product and service profiles. These profiles can then be used to create marketing campaigns, segment customers, and track performance. Attributes can also be used to create pricing rules and discounts, as well as to set up customer loyalty programs. 
  
  Tips & Tricks: 
  When creating attributes in SAP CRM-MKT Marketing, it is important to ensure that they are relevant and accurate. This will help ensure that the product or service profiles created are accurate and up-to-date. Additionally, it is important to consider how the attributes will be used in marketing campaigns and customer segmentation. 
  
  Related Information: 
  Attributes are closely related to other concepts in SAP CRM-MKT Marketing such as product categories, product groups, and product families. Additionally, attributes can be used in conjunction with other features such as pricing rules and discounts.