What is alternative scenario in SAP CRM-MKT - Marketing?

SAP Term: alternative scenario

• Component: CRM-MKT

• Component Name: Marketing

• Description: A group of marketing projects that are intended for simulation.

Smart SAP Assistant

• Key Concepts: 
  Alternative scenario is a feature in SAP CRM-MKT Marketing that allows users to create and compare different scenarios for their marketing campaigns. This feature enables users to simulate different scenarios and analyze the potential outcomes of each one. This helps users make informed decisions about their marketing strategies. 
  
  How to use it: 
  To use the alternative scenario feature, users must first create a marketing campaign. Once the campaign is created, users can then create multiple scenarios for the campaign. Each scenario can be customized with different parameters such as budget, target audience, and duration. Once the scenarios are created, users can compare the results of each one and make an informed decision about which one to pursue. 
  
  Tips & Tricks: 
  When creating alternative scenarios, it is important to consider all possible outcomes. This will help ensure that users make the best decision for their marketing campaigns. Additionally, it is important to keep track of changes made to each scenario so that users can easily compare them later on. 
  
  Related Information: 
  For more information about alternative scenarios in SAP CRM-MKT Marketing, please refer to the official SAP documentation here: https://help.sap.com/viewer/product/CRM_MKT/7.0/en-US