What is allocation rule in SAP CRM-MKT - Marketing?

SAP Term: allocation rule

• Component: CRM-MKT

• Component Name: Marketing

• Description: A formula used to determine the product quantities to be allotted to business partners within a target group. In an allocation rule, a method is specified, which determines the quantity. You define an allocation rule in Customizing and assign it to a promotional product. The default values are retrieved from the defined allocation rules. The user has the possibility to modify some parameters.

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• Key Concepts: 
  An allocation rule in SAP CRM-MKT Marketing is a tool used to assign marketing activities to different sales areas. It allows for the distribution of marketing activities across different sales areas, based on criteria such as customer segment, product group, or region. The allocation rule can be used to ensure that the right marketing activities are assigned to the right sales areas. 
  
  How to use it: 
  To use an allocation rule in SAP CRM-MKT Marketing, first create a new rule by entering the criteria for the assignment of marketing activities. This can include customer segment, product group, or region. Once the criteria have been entered, the rule can be activated and used to assign marketing activities to different sales areas. 
  
  Tips & Tricks: 
  When creating an allocation rule in SAP CRM-MKT Marketing, it is important to ensure that the criteria used are relevant and up-to-date. This will ensure that the right marketing activities are assigned to the right sales areas. Additionally, it is important to review and update the allocation rule regularly to ensure that it remains effective. 
  
  Related Information: 
  For more information on using an allocation rule in SAP CRM-MKT Marketing, please refer to the official SAP documentation here: https://help.sap.com/viewer/product/CRM_MKT/7.0/en-US/f8d9f3c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6