What is allocation method in SAP CRM-MKT - Marketing?

SAP Term: allocation method

• Component: CRM-MKT

• Component Name: Marketing

• Description: Procedure used to calculate the planned quantity of a promotional product to be assigned to business partner.

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• Key Concepts: 
  Allocation method is a feature in SAP CRM-MKT Marketing that allows users to assign a certain amount of resources to different marketing activities. It helps users to plan and manage their marketing budget more efficiently. The allocation method can be used to allocate resources such as budget, personnel, and materials. 
  
  How to use it: 
  To use the allocation method, users must first define the criteria for allocating resources. This includes the type of resource, the amount of resource, and the duration of the allocation. Once these criteria are set, users can then assign resources to different marketing activities. The allocation method can also be used to track and monitor the progress of each activity. 
  
  Tips & Tricks: 
  When using the allocation method, it is important to ensure that the criteria for allocating resources are realistic and achievable. It is also important to review and adjust the criteria regularly in order to ensure that resources are being allocated in an effective manner. 
  
  Related Information: 
  The allocation method is closely related to other features in SAP CRM-MKT Marketing such as budgeting and forecasting. It is also related to other features such as campaign management and customer segmentation.