What is 'advanced recommendations' in SAP CRM-MKT - Marketing?

advanced recommendations - Overview

• Component: CRM-MKT

• Component Name: Marketing

• Description: When a Web shop customer views a product, advanced recommendations are displayed on the product overview page. Typically, advanced recommendations come from previous experience that found, for example, that customers who purchased this product also purchased these additional products.

advanced recommendations - Details

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  Key Concepts: 
  Advanced recommendations is a feature of SAP CRM-MKT Marketing that uses machine learning algorithms to provide personalized product recommendations to customers. It uses customer data such as purchase history, demographics, and preferences to generate tailored product recommendations. 
  
  How to use it: 
  Advanced recommendations can be used to create personalized product recommendations for customers. It can be used to suggest products that are relevant to the customer’s interests and needs. It can also be used to suggest products that are similar to products the customer has already purchased. 
  
  Tips & Tricks: 
  When using advanced recommendations, it is important to ensure that the customer data being used is accurate and up-to-date. This will help ensure that the product recommendations generated are relevant and useful for the customer. Additionally, it is important to regularly review and update the algorithms used by advanced recommendations in order to ensure they are providing accurate and useful product recommendations. 
  
  Related Information: 
  Advanced recommendations is part of SAP CRM-MKT Marketing, which is a suite of tools designed to help marketers create personalized customer experiences. Other features of SAP CRM-MKT Marketing include segmentation, campaign management, and analytics.