What is syndicated data in SAP CRM-MKT-MPL-TPO - SAP Trade Promotion Optimization?

SAP Term: syndicated data

• Component: CRM-MKT-MPL-TPO

• Component Name: SAP Trade Promotion Optimization

• Description: A form of external, secondary data that is supplied from a common database to subscribers for a service fee and provided by data vendors like Nielsen and IRI.

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• Key Concepts: 
  Syndicated data is a type of data that is collected from multiple sources and then combined into a single dataset. This data is typically used to gain insights into consumer behavior, market trends, and other business-related information. In the context of SAP Trade Promotion Optimization (CRM-MKT-MPL-TPO), syndicated data can be used to analyze customer buying patterns, identify opportunities for promotions, and optimize trade promotion strategies. 
  
  How to use it: 
  In SAP Trade Promotion Optimization (CRM-MKT-MPL-TPO), syndicated data can be used to gain insights into customer buying patterns and optimize trade promotion strategies. To access syndicated data, users must first connect to a syndicated data provider. Once connected, users can then access the data and use it to analyze customer buying patterns, identify opportunities for promotions, and optimize trade promotion strategies. 
  
  Tips & Tricks: 
  When using syndicated data in SAP Trade Promotion Optimization (CRM-MKT-MPL-TPO), it is important to ensure that the data is up-to-date and accurate. Additionally, users should consider the cost of accessing the data when making decisions about which provider to use. 
  
  Related Information: 
  For more information about syndicated data and how it can be used in SAP Trade Promotion Optimization (CRM-MKT-MPL-TPO), please refer to the official SAP documentation. Additionally, there are many third-party providers that offer syndicated data services that can be used in conjunction with SAP Trade Promotion Optimization (CRM-MKT-MPL-TPO).