What is 'demand baseline volume' in SAP CRM-MKT-MPL-TPO - SAP Trade Promotion Optimization?

demand baseline volume - Overview

• Component: CRM-MKT-MPL-TPO

• Component Name: SAP Trade Promotion Optimization

• Description: The volume of shopper demand in the absence of retail promotional activity.

demand baseline volume - Details

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  Key Concepts: 
  Demand baseline volume is a key concept in SAP Trade Promotion Optimization (CRM-MKT-MPL-TPO). It is the expected demand for a product or service in a given period of time, based on historical data. This baseline volume is used to measure the effectiveness of promotional activities and to set realistic goals for future promotions. 
  
  How to use it: 
  The demand baseline volume can be used to set realistic goals for promotional activities. It can also be used to measure the effectiveness of promotional activities by comparing the actual sales volume to the expected demand baseline volume. This comparison can help identify areas where promotional activities are successful and areas where they need improvement. 
  
  Tips & Tricks: 
  When setting goals for promotional activities, it is important to consider the demand baseline volume as well as other factors such as market trends and customer preferences. Additionally, it is important to regularly review the demand baseline volume to ensure that it is up-to-date and accurate. 
  
  Related Information: 
  For more information about SAP Trade Promotion Optimization (CRM-MKT-MPL-TPO), please visit the SAP website at https://www.sap.com/products/trade-promotion-optimization.html. Additionally, there are many resources available online that provide more detailed information about demand baseline volumes and how they can be used in promotional activities.