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Component: CRM-MKT-MPL-LOY
Component Name: Loyalty Marketing
Description: An electronic coupon issued by a company to a customer with defined value or discount, indicating a credit against future purchases or expenditures. Vouchers can be used only once and have an expiry date.
Key Concepts: A voucher is a type of loyalty marketing tool used in SAP CRM-MKT-MPL-LOY. It is a digital coupon that can be used to reward customers for their loyalty and encourage them to make purchases. Vouchers can be used to offer discounts, free shipping, or other incentives. How to use it: Vouchers can be created and managed in the SAP CRM-MKT-MPL-LOY Loyalty Marketing module. They can be distributed through email, SMS, or other digital channels. Customers can redeem their vouchers online or in-store. Tips & Tricks: When creating vouchers, it is important to consider the customer’s needs and preferences. For example, offering a discount on a product that the customer already buys regularly may be more effective than offering a discount on a product they rarely purchase. Related Information: Vouchers are just one of many loyalty marketing tools available in SAP CRM-MKT-MPL-LOY. Other tools include loyalty points, rewards programs, and customer segmentation. All of these tools can be used together to create an effective loyalty program for your customers.