What is qualifying point in SAP (CRM-MKT-MPL-LOY - Loyalty Marketing)?

SAP Term: qualifying point

• Component: CRM-MKT-MPL-LOY

• Component Name: Loyalty Marketing

• Description: Point type that can be earned towards membership of a higher tier of a loyalty program. Qualifying points are not transferrable.

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• Key Concepts: 
  A qualifying point is a type of loyalty program point used in SAP CRM Loyalty Marketing. Qualifying points are earned by customers when they purchase products or services from a company. These points can then be redeemed for rewards such as discounts, free products, or other incentives. 
  
  How to use it: 
  In SAP CRM Loyalty Marketing, qualifying points are used to track customer loyalty and reward customers for their purchases. Companies can set up loyalty programs that award customers with qualifying points when they make purchases. Customers can then redeem these points for rewards. 
  
  Tips & Tricks: 
  When setting up a loyalty program, it is important to consider the value of the rewards that customers can redeem with their qualifying points. Offering rewards that are too low in value may not be enough to incentivize customers to participate in the program. 
  
  Related Information: 
  SAP CRM Loyalty Marketing also offers other types of loyalty program points such as bonus points and promotional points. Bonus points are awarded for special activities such as referring friends or signing up for newsletters, while promotional points are awarded for promotional activities such as attending events or participating in surveys.