Do you have any question about this SAP term?
Component: CRM-MKT-MPL-LOY
Component Name: Loyalty Marketing
Description: Can be qualifying, that is, can be earned towards a change in program tier, or non-qualifying, that is, can be redeemed for benefits or be transferred to other members of the same membership. Miles are an example of a point type.
Key Concepts: Point type is a feature of the SAP CRM-MKT-MPL-LOY Loyalty Marketing component. It is used to define the type of points that can be earned and redeemed by customers. Point types can be used to differentiate between different types of points, such as bonus points, promotional points, or loyalty points. How to use it: Point types are created in the SAP CRM-MKT-MPL-LOY Loyalty Marketing component. When creating a point type, you can specify the name, description, and other details such as the number of points required for redemption. You can also specify whether the point type is active or inactive. Tips & Tricks: When creating point types, it is important to consider how they will be used by customers. For example, if you are offering bonus points, you may want to set a limit on how many bonus points can be earned in a certain period of time. Related Information: Point types are closely related to loyalty programs and promotions. When creating a loyalty program or promotion, you will need to specify which point type will be used for earning and redeeming points. Additionally, you may want to consider how point types can be used to incentivize customers to participate in your loyalty program or promotion.