What is partnership object in SAP CRM-MKT-MPL-LOY - Loyalty Marketing?

SAP Term: partnership object

• Component: CRM-MKT-MPL-LOY

• Component Name: Loyalty Marketing

• Description: The data that describes the commercial contract between a partner and the host loyalty program.

Smart SAP Assistant

• Key Concepts: 
  The partnership object in SAP CRM Loyalty Marketing is a data structure that stores information about a customer's relationship with a partner. It contains information such as the partner's name, contact details, and the type of partnership. It also stores information about the customer's loyalty points, rewards, and other benefits associated with the partnership. 
  
  How to use it: 
  The partnership object can be used to track customer loyalty and reward programs. It can be used to store information about customers' loyalty points, rewards, and other benefits associated with the partnership. This information can then be used to create targeted marketing campaigns and promotions. 
  
  Tips & Tricks: 
  When creating a partnership object, it is important to ensure that all relevant information is included. This includes the partner's name, contact details, and the type of partnership. Additionally, it is important to ensure that all loyalty points, rewards, and other benefits associated with the partnership are accurately tracked. 
  
  Related Information: 
  The partnership object is part of SAP CRM Loyalty Marketing. It is closely related to other objects such as customer segmentation objects and loyalty program objects. Additionally, it is important to note that the partnership object can be used in conjunction with other SAP CRM modules such as marketing automation and campaign management.