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Component: CRM-MKT-MPL-LOY
Component Name: Loyalty Marketing
Description: The specific date after which the card will be renewed.
Key Concepts: Card renewal date is a term used in SAP's Loyalty Marketing component. It is the date when a customer's loyalty card is due to be renewed. This date is typically set by the customer when they first sign up for the loyalty program. How to use it: The card renewal date can be used to track customer loyalty and engagement. It can also be used to send out reminders to customers when their card is due for renewal. This helps ensure that customers stay engaged with the loyalty program and continue to receive benefits from it. Tips & Tricks: It is important to keep track of the card renewal dates for all customers in order to ensure that they are kept up-to-date with their loyalty program benefits. Additionally, it is important to send out reminders to customers before their card renewal date so that they can take advantage of any special offers or discounts that may be available. Related Information: The card renewal date is closely related to other terms such as customer loyalty, customer engagement, and customer retention. Additionally, it is important to understand how the card renewal date interacts with other components of the loyalty program such as rewards and incentives.