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Component: CRM-MKT-MPL-LOY
Component Name: Loyalty Marketing
Description: A collection of similar benefits to prioritize and determine the benefit of optimum value to the membership.
Key Concepts: A benefit group is a collection of loyalty benefits that can be assigned to a customer in SAP CRM Loyalty Marketing. Benefits can include discounts, points, rewards, and other incentives. The benefit group is used to define the conditions under which the customer can receive the benefits. How to use it: Benefit groups are created in the Loyalty Marketing component of SAP CRM. The benefit group is assigned to a customer and the conditions for receiving the benefits are defined. The customer can then receive the benefits when they meet the conditions specified in the benefit group. Tips & Tricks: When creating a benefit group, it is important to consider how it will be used by customers. Consider what types of benefits will be offered and how they will be distributed. It is also important to consider how often the benefits will be available and how long they will last. Related Information: For more information on creating and managing benefit groups in SAP CRM Loyalty Marketing, please refer to the SAP Help Portal.