What is scenario planning in SAP CRM-MKT-MPL-CBP - Customer Business Planning?

SAP Term: scenario planning

• Component: CRM-MKT-MPL-CBP

• Component Name: Customer Business Planning

• Description: The process of creating and validating alternative planning strategies.

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• Key Concepts: 
  Scenario planning is a tool within the Customer Business Planning (CBP) component of SAP's CRM-MKT-MPL suite. It enables users to create and analyze multiple scenarios for their business, allowing them to make informed decisions based on the data. Scenario planning allows users to create different versions of their business plan, each with different assumptions and variables, and then compare the results to determine the best course of action. 
  
  How to use it: 
  To use scenario planning, users must first define their business objectives and goals. They then create a base scenario, which is a version of their business plan that reflects their current situation. From there, they can create additional scenarios by changing certain variables such as pricing, marketing strategies, or customer segmentation. Once all scenarios have been created, users can compare the results to determine which one is most likely to achieve their desired outcome. 
  
  Tips & Tricks: 
  When creating scenarios, it is important to consider all possible variables and how they may affect the outcome. Additionally, it is important to remember that scenario planning is not an exact science; it is only as accurate as the assumptions and data used in the analysis. 
  
  Related Information: 
  For more information on scenario planning in SAP's CRM-MKT-MPL suite, please refer to the official documentation here: https://help.sap.com/viewer/product/CRM_MKT_MPL/latest/en-US/f9f8d7a2b3e14c8f9a7d6c3e2b3f5d1a.html