What is 'promotion forecasting' in SAP CRM-MKT-MPL-CBP - Customer Business Planning?

promotion forecasting - Overview

• Component: CRM-MKT-MPL-CBP

• Component Name: Customer Business Planning

• Description: Promotion forecasting involves using statistical analytics to forecast promotion uplift based on a given parameter of the promotion.

promotion forecasting - Details

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  Key Concepts: 
  Promotion forecasting is a component of SAP Customer Business Planning (CBP) that helps companies plan and manage their promotional activities. It enables companies to forecast the impact of promotions on sales and profits, and to optimize their promotional investments. 
  
  How to use it: 
  Promotion forecasting in SAP CBP allows companies to create and manage promotional plans, analyze the impact of promotions on sales and profits, and optimize their promotional investments. It also provides tools for analyzing customer behavior, such as segmentation and targeting. 
  
  Tips & Tricks: 
  When using promotion forecasting in SAP CBP, it is important to consider the customer’s needs and preferences when creating promotional plans. Additionally, it is important to track the performance of promotions in order to optimize future investments. 
  
  Related Information: 
  For more information about promotion forecasting in SAP CBP, please refer to the official SAP documentation. Additionally, there are many online resources available that provide tips and tricks for using this component of SAP CBP.