What is promoted volume in SAP CRM-MKT-MPL-CBP - Customer Business Planning?

SAP Term: promoted volume

• Component: CRM-MKT-MPL-CBP

• Component Name: Customer Business Planning

• Description: The volume sold under a promotion for a particular period and product.

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• Key Concepts: 
  Promoted volume is a term used in Customer Business Planning (CBP) within SAP's CRM-MKT-MPL module. It is a measure of the amount of product that a company plans to promote in order to increase sales. This measure is based on the company's current sales and marketing strategies, and can be used to determine the effectiveness of those strategies.
  
  How to use it: 
  Promoted volume can be used to measure the success of a company's marketing efforts. It can be used to compare the amount of product that was promoted against the amount of product that was actually sold. This comparison can help a company identify areas where their marketing efforts are not as effective as they could be, and make adjustments accordingly.
  
  Tips & Tricks: 
  When calculating promoted volume, it is important to take into account any discounts or promotions that may have been offered. These discounts or promotions can have an effect on the amount of product that was actually sold, and should be taken into consideration when calculating promoted volume.
  
  Related Information: 
  Promoted volume is closely related to other measures such as market share and customer loyalty. Market share measures the percentage of a company's products that are sold in a given market, while customer loyalty measures how likely customers are to purchase from a company again. Both of these measures can be used in conjunction with promoted volume to gain a better understanding of a company's marketing efforts.