What is 'operational plan' in SAP CRM-MKT-MPL-CBP - Customer Business Planning?

operational plan - Overview

• Component: CRM-MKT-MPL-CBP

• Component Name: Customer Business Planning

• Description: The currently active plan that is executed by the key account manager.

operational plan - Details

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  Key Concepts: 
  Operational plan is a component of Customer Business Planning (CBP) in SAP. It is used to define and manage the operational activities of a company, such as sales, marketing, and customer service. It helps to ensure that the company’s goals are met in a timely and efficient manner. 
  
  How to use it: 
  The operational plan can be used to create and manage activities such as sales campaigns, customer service initiatives, and marketing campaigns. It can also be used to track progress and performance against goals. The operational plan can be used to set targets for each activity, assign resources, and monitor progress. 
  
  Tips & Tricks: 
  When creating an operational plan, it is important to consider the company’s goals and objectives. This will help ensure that the plan is tailored to meet the company’s needs. Additionally, it is important to consider the resources available and how they can be best utilized. 
  
  Related Information: 
  The operational plan is part of the Customer Business Planning (CBP) module in SAP. It is closely related to other components of CBP such as customer segmentation, customer segmentation analysis, and customer segmentation strategy. Additionally, it is related to other modules such as Sales & Distribution (SD), Marketing (MKT), and Customer Relationship Management (CRM).