What is detailed promotion in SAP CRM-MKT-MPL-CBP - Customer Business Planning?

SAP Term: detailed promotion

• Component: CRM-MKT-MPL-CBP

• Component Name: Customer Business Planning

• Description: Marketing activity used by industries that sell into the retail channel. A trade promotion takes place within a specific time period and aims to increase brand capital, brand awareness, and market share. It is also used to increase sales volume or to launch new products or product lines. A detailed promotion can be derived from a draft promotion. Data from the promotion like uplift trade spends is rolled up to the plan.

Smart SAP Assistant

• Key Concepts: 
  Detailed promotion is a feature of the Customer Business Planning (CBP) component of SAP CRM-MKT-MPL. It allows users to create and manage detailed promotions for their customers. This includes setting up promotional campaigns, defining promotional rules, and managing promotional budgets. 
  
  How to use it: 
  To use detailed promotion, users must first create a promotion in the CBP component. This includes setting up the promotion's parameters, such as the start and end dates, budget, and target audience. Once the promotion is created, users can then define promotional rules and manage promotional budgets. 
  
  Tips & Tricks: 
  When creating a detailed promotion, it is important to consider the target audience and budget carefully. This will help ensure that the promotion is successful and reaches its intended audience. Additionally, it is important to monitor the progress of the promotion regularly to ensure that it is meeting its goals. 
  
  Related Information: 
  For more information on detailed promotion in SAP CRM-MKT-MPL-CBP, please refer to the official SAP documentation. Additionally, there are many online resources available that provide tips and tricks for using detailed promotion effectively.