What is customer business plan in SAP CRM-MKT-MPL-CBP - Customer Business Planning?

SAP Term: customer business plan

• Component: CRM-MKT-MPL-CBP

• Component Name: Customer Business Planning

• Description: Volume and price plan for a certain customer that includes internal as well as external retailer-specific data. The plan is usually maintained by the key account manager. Trade promotions are integrated.

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• Key Concepts: 
  Customer Business Planning (CBP) is a component of the SAP Customer Relationship Management (CRM) module. It enables companies to create and manage customer-specific business plans. CBP helps companies to identify and prioritize customer needs, develop strategies to meet those needs, and track progress towards achieving those goals. 
  
  How to use it: 
  CBP can be used to create customer-specific business plans that include objectives, strategies, and tactics. It also provides tools for tracking progress towards achieving those goals. Companies can use CBP to identify customer needs, develop strategies to meet those needs, and track progress towards achieving those goals. 
  
  Tips & Tricks: 
  When creating a customer business plan, it is important to consider the customer’s current situation and their desired outcomes. This will help ensure that the plan is tailored to the customer’s specific needs. Additionally, it is important to regularly review and update the plan as needed in order to ensure that it remains relevant and effective. 
  
  Related Information: 
  For more information on Customer Business Planning, please refer to the SAP Help Portal or contact your local SAP representative.