What is consumer unit in SAP CRM-MKT-MPL-CBP - Customer Business Planning?

SAP Term: consumer unit

• Component: CRM-MKT-MPL-CBP

• Component Name: Customer Business Planning

• Description: A single unit sold from the retailer to the consumer. For example, one bottle of shampoo.

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• Key Concepts: 
  A consumer unit is a term used in SAP Customer Business Planning (CBP) to refer to a unit of measure for a product or service. It is used to track the consumption of a product or service over time. For example, a consumer unit could be a single item, a package of items, or a set of items. 
  
  How to use it: 
  In SAP CBP, consumer units are used to track the consumption of products and services over time. This allows businesses to better understand their customers’ needs and preferences, as well as identify trends in customer behavior. Consumer units can also be used to calculate the cost of goods sold and other financial metrics. 
  
  Tips & Tricks: 
  When setting up consumer units in SAP CBP, it is important to ensure that the units are accurately defined and tracked. This will help ensure that the data collected is accurate and can be used to make informed decisions about customer behavior. Additionally, it is important to ensure that the consumer units are updated regularly to reflect changes in customer preferences and trends. 
  
  Related Information: 
  SAP CBP also includes other features such as customer segmentation, customer segmentation analysis, and customer segmentation reporting. These features can be used in conjunction with consumer units to gain further insights into customer behavior and preferences. Additionally, SAP CBP can be integrated with other SAP applications such as SAP ERP and SAP CRM for further analysis and reporting capabilities.