What is account and contact management in SAP CRM-MD-BP - Business Partners?

SAP Term: account and contact management

• Component: CRM-MD-BP

• Component Name: Business Partners

• Description: A role-based solution for managing accounts and contact persons. The integration of business transactions, contacts, and analyses allows you to access quickly and process easily all the information that relates to your accounts and contact persons. The following applications are available: Accounts Contact persons

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• Key Concepts: 
  Account and contact management is a component of the SAP CRM-MD-BP Business Partners module. It is used to manage customer accounts and contacts, including their contact information, account details, and other relevant data. This data can be used to create targeted marketing campaigns, track customer interactions, and provide customer service. 
  
  How to use it: 
  Account and contact management in SAP CRM-MD-BP Business Partners can be used to store customer data such as contact information, account details, and other relevant data. This data can then be used to create targeted marketing campaigns, track customer interactions, and provide customer service. Additionally, the module can be used to manage customer accounts and contacts, including their contact information, account details, and other relevant data. 
  
  Tips & Tricks: 
  When using the account and contact management component of SAP CRM-MD-BP Business Partners, it is important to ensure that all customer data is up-to-date and accurate. Additionally, it is important to regularly review the data stored in the module to ensure that it is still relevant and useful. 
  
  Related Information: 
  For more information on account and contact management in SAP CRM-MD-BP Business Partners, please refer to the official SAP documentation. Additionally, there are many online resources available that provide tutorials and tips on how to use this module effectively.