Do you have any question about this SAP term?
Component: CRM-IU-DSM
Component Name: Demand Side Management
Description: A collection of program attributes and their values.
Key Concepts: A program profile is a set of parameters that define the characteristics of a Demand Side Management (DSM) program in SAP CRM. It includes information such as the program name, start and end dates, target audience, budget, and other details. The program profile is used to define the parameters of a DSM program and to track its progress. How to use it: To create a program profile in SAP CRM, go to the Demand Side Management (DSM) work center and select the “Program Profiles” view. From there, you can create a new program profile by entering the required information. Once the program profile is created, you can use it to define the parameters of your DSM program. Tips & Tricks: When creating a program profile in SAP CRM, make sure to enter all of the required information accurately. This will ensure that your DSM program runs smoothly and that all of the necessary data is tracked correctly. Related Information: For more information on creating and managing program profiles in SAP CRM, refer to the official SAP documentation here: https://help.sap.com/viewer/product/CRM/7.0/en-US/f9f8d3a2b6c14e8a9f3d7c2b5f9e4d1a.html