What is customer data management in SAP CRM-ISA - Internet Sales?

SAP Term: customer data management

• Component: CRM-ISA

• Component Name: Internet Sales

• Description: The administration of customer data in Customer Relationship Management by the web shop operator, and in the web shop by the customer themselves. &EXAMPLE& Registration Changing passwords

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• Key Concepts: 
  Customer data management is a component of the SAP CRM-ISA Internet Sales application. It is used to store and manage customer data, such as contact information, order history, and preferences. This data can then be used to provide personalized customer service and improve customer relationships. 
  
  How to use it: 
  The customer data management component of the SAP CRM-ISA Internet Sales application can be used to store and manage customer data. This data can be accessed through the application's user interface, allowing users to view and edit customer information. Additionally, the application can be used to generate reports based on customer data, such as order history or preferences. 
  
  Tips & Tricks: 
  When using the customer data management component of the SAP CRM-ISA Internet Sales application, it is important to ensure that all customer data is accurate and up-to-date. Additionally, it is important to ensure that all customer data is securely stored and protected from unauthorized access. 
  
  Related Information: 
  The customer data management component of the SAP CRM-ISA Internet Sales application is part of a larger suite of applications designed to help businesses manage their customers. Other components of this suite include sales force automation, marketing automation, and analytics. Additionally, the SAP CRM-ISA Internet Sales application can be integrated with other SAP applications, such as ERP or HCM, for a more comprehensive view of customer data.