What is 'target profile' in SAP CRM-IC-RTD - Real-Time Decisioning?

target profile - Overview

• Component: CRM-IC-RTD

• Component Name: Real-Time Decisioning

• Description: A set of attributes that describe the customers to whom an offer should be made.

target profile - Details

• 
  Key Concepts: 
  Target profile is a feature of SAP CRM-IC-RTD Real-Time Decisioning that allows users to define a target customer profile. This profile is used to identify customers who are likely to respond positively to a given offer or promotion. The target profile is based on customer data such as demographics, purchase history, and other factors.
  
  How to use it: 
  To use the target profile feature, users must first define the target customer profile. This can be done by selecting the relevant customer data points and setting the desired criteria for each data point. Once the target profile has been defined, it can be used to identify customers who match the criteria and are likely to respond positively to an offer or promotion.
  
  Tips & Tricks: 
  When defining a target profile, it is important to consider all relevant customer data points and set criteria that are appropriate for the desired outcome. Additionally, it is important to regularly review and update the target profile as customer data changes over time.
  
  Related Information: 
  For more information on SAP CRM-IC-RTD Real-Time Decisioning, please refer to the official SAP documentation. Additionally, there are many online resources available that provide detailed tutorials and best practices for using this feature.