What is percentage of interested customers in SAP CRM-IC-RTD - Real-Time Decisioning?

SAP Term: percentage of interested customers

• Component: CRM-IC-RTD

• Component Name: Real-Time Decisioning

• Description: The customers who are interested in a real-time offer promoted by an agent.

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• Key Concepts: 
  Percentage of Interested Customers is a metric used in SAP's CRM-IC-RTD Real-Time Decisioning component. This metric measures the percentage of customers who are interested in a particular product or service. It is calculated by dividing the number of customers who have expressed interest in the product or service by the total number of customers who have been exposed to it. 
  
  How to Use It: 
  The Percentage of Interested Customers metric can be used to measure the effectiveness of marketing campaigns and other promotional activities. It can also be used to identify potential areas for improvement, such as targeting different customer segments or adjusting pricing. Additionally, it can be used to compare the performance of different products or services. 
  
  Tips & Tricks: 
  When using the Percentage of Interested Customers metric, it is important to consider other factors that may influence customer interest, such as pricing, availability, and customer service. Additionally, it is important to track changes in customer interest over time in order to identify trends and adjust strategies accordingly. 
  
  Related Information: 
  The Percentage of Interested Customers metric is closely related to other metrics such as Conversion Rate and Customer Retention Rate. Additionally, it is often used in conjunction with other metrics such as Average Order Value and Customer Lifetime Value.