What is 'partner campaign' in SAP CRM-CHM - Channel Management?

partner campaign - Overview

• Component: CRM-CHM

• Component Name: Channel Management

• Description: A means of planning and executing marketing communications that are aimed at customers, based on input from channel partners.

partner campaign - Details

• 
  Key Concepts: 
  Partner Campaigns are a feature of SAP CRM-CHM Channel Management that allow companies to create and manage campaigns for their partners. This includes setting up campaigns, tracking progress, and analyzing results. It also allows companies to create incentives for their partners to increase sales and loyalty. 
  
  How to use it: 
  Partner Campaigns can be used to create campaigns for partners, such as discounts or promotions. Companies can set up the campaign parameters, such as the target audience, budget, and duration. They can also track the progress of the campaign and analyze the results. 
  
  Tips & Tricks: 
  When setting up a partner campaign, it is important to consider the target audience and budget carefully. It is also important to ensure that the incentives are attractive enough to motivate partners to participate in the campaign. 
  
  Related Information: 
  Partner Campaigns are part of SAP CRM-CHM Channel Management, which also includes features such as Partner Relationship Management (PRM) and Partner Portal Management (PPM). These features allow companies to manage their partner relationships more effectively and efficiently.