What is MDF program in SAP CRM-CHM - Channel Management?

SAP Term: MDF program

• Component: CRM-CHM

• Component Name: Channel Management

• Description: Instrument that a brand owner uses to create and manage cooperative marketing with channel partners.

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• Key Concepts: 
  MDF program stands for Market Development Funds program. It is a component of SAP CRM-CHM Channel Management and is used to manage and track the funds allocated to partners for marketing activities. It helps to ensure that the funds are used in an effective and efficient manner. 
  
  How to use it: 
  The MDF program can be used to create and manage marketing funds for partners. It allows users to define the criteria for allocating funds, such as the type of activity, budget, and duration. The program also provides reporting capabilities to track the usage of funds and measure the effectiveness of marketing activities. 
  
  Tips & Tricks: 
  When setting up an MDF program, it is important to ensure that the criteria for allocating funds are clearly defined and communicated to partners. This will help ensure that the funds are used in an effective and efficient manner. Additionally, it is important to regularly review the usage of funds and measure the effectiveness of marketing activities. 
  
  Related Information: 
  For more information on SAP CRM-CHM Channel Management, please refer to the official SAP documentation at https://help.sap.com/viewer/product/CRM_CHM/7.0/en-US.