What is initiative in SAP CRM-CHM - Channel Management?

SAP Term: initiative

• Component: CRM-CHM

• Component Name: Channel Management

• Description: A marketing project for which a channel partner requests financial support from a brand owner. An initiative documents specific marketing activities by a channel partner in a marketing development fund program or special program. An initiative contains all the information about the activities in it that is relevant from a marketing perspective. In addition, it provides a point of access to any related information in claims management and funds management.

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• Key Concepts: 
  Initiative is a term used in SAP CRM-CHM Channel Management to refer to a specific action or set of actions that are taken to achieve a desired outcome. It is typically used to refer to a marketing campaign, but can also be used to refer to any type of project or activity. 
  
  How to use it: 
  Initiatives can be created in SAP CRM-CHM Channel Management by defining the desired outcome, setting goals, and then creating a plan of action. This plan should include tasks, resources, and timelines for completion. Once the initiative is created, it can be tracked and monitored in the system. 
  
  Tips & Tricks: 
  When creating an initiative in SAP CRM-CHM Channel Management, it is important to ensure that all tasks are clearly defined and that resources are allocated accordingly. It is also important to set realistic goals and timelines for completion. 
  
  Related Information: 
  Initiatives are closely related to campaigns in SAP CRM-CHM Channel Management. Campaigns are typically used for marketing purposes, while initiatives can be used for any type of project or activity.