What is Collaborative Showroom in SAP CRM-CHM - Channel Management?

SAP Term: Collaborative Showroom

• Component: CRM-CHM

• Component Name: Channel Management

• Description: A Web shop jointly offered by a brand owner and his channel partners to the channel partners' customers. Customers can use this joint Web shop to purchase brand owner's products, which are distributed by the channel partners. Customers can use the Collaborative Showroom to check the channel partners' product assortment, availability, prices, and so on, and place orders with the partner.

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• Key Concepts: 
  Collaborative Showroom is a component of SAP CRM-CHM Channel Management. It is a web-based platform that enables companies to create and manage virtual showrooms for their products and services. It allows customers to view, compare, and purchase products online, as well as interact with sales representatives in real-time. The platform also provides analytics and reporting capabilities to help companies better understand customer behavior and preferences. 
  
  How to use it: 
  To use Collaborative Showroom, companies must first create a virtual showroom for their products and services. This can be done by uploading product images, descriptions, and pricing information. Companies can then customize the showroom with features such as product comparison tools, customer reviews, and interactive chatbots. Once the showroom is set up, customers can browse the products and services available and make purchases directly from the platform. 
  
  Tips & Tricks: 
  When setting up a Collaborative Showroom, it is important to ensure that all product information is accurate and up-to-date. Additionally, companies should take advantage of the analytics capabilities of the platform to gain insights into customer behavior and preferences. This can help them optimize their showroom for maximum engagement and sales. 
  
  Related Information: 
  SAP CRM-CHM Channel Management also includes other components such as Customer Relationship Management (CRM), Partner Relationship Management (PRM), and Digital Commerce (DC). These components provide additional features such as customer segmentation, loyalty programs, and marketing automation. Additionally, SAP offers a range of consulting services to help companies get the most out of their Collaborative Showroom setup.