What is 'collaborative campaign' in SAP CRM-CHM - Channel Management?

collaborative campaign - Overview

• Component: CRM-CHM

• Component Name: Channel Management

• Description: A means of planning and executing marketing communications through an indirect sales channel. You use collaborative campaigns to communicate with channel partners, and to generate related partner campaigns.

collaborative campaign - Details

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  Key Concepts: 
  Collaborative Campaigns in SAP CRM-CHM Channel Management are a way to coordinate and manage marketing activities across multiple channels. This includes activities such as email campaigns, direct mail campaigns, and social media campaigns. Collaborative Campaigns allow for the integration of different channels into one campaign, allowing for a more efficient and effective marketing strategy. 
  
  How to use it: 
  To use Collaborative Campaigns in SAP CRM-CHM Channel Management, you must first create a campaign. This can be done by selecting the “Create Campaign” option from the main menu. Once the campaign is created, you can then add different channels to the campaign. This can be done by selecting the “Add Channel” option from the main menu. You can then select which channels you would like to add to the campaign. 
  
  Tips & Tricks: 
  When creating a Collaborative Campaign in SAP CRM-CHM Channel Management, it is important to consider which channels will be most effective for your particular campaign. Different channels may have different advantages and disadvantages, so it is important to consider which ones will be most effective for your particular campaign. Additionally, it is important to consider how each channel will interact with each other when creating a Collaborative Campaign. 
  
  Related Information: 
  For more information on Collaborative Campaigns in SAP CRM-CHM Channel Management, please refer to the official SAP documentation on the topic.