What is Channel Commerce in SAP CRM-CHM - Channel Management?

SAP Term: Channel Commerce

• Component: CRM-CHM

• Component Name: Channel Management

• Description: Functional area in mySAP CRM . In this variant of the indirect sales channel the brand owner and his channel partners sell collaboratively via the Internet to end customers.

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• Key Concepts: 
  Channel Commerce is a component of SAP Customer Relationship Management (CRM) that enables companies to manage their sales and marketing activities across multiple channels. It provides a comprehensive set of tools to help companies manage their customer relationships, including customer segmentation, pricing, promotions, and loyalty programs. It also provides analytics and reporting capabilities to help companies better understand their customers and optimize their sales and marketing efforts.
  
  How to use it: 
  Channel Commerce can be used to manage customer relationships across multiple channels, such as online stores, brick-and-mortar stores, and mobile apps. It provides tools for segmenting customers based on their preferences and behaviors, setting prices and promotions, and managing loyalty programs. It also provides analytics and reporting capabilities to help companies better understand their customers and optimize their sales and marketing efforts.
  
  Tips & Tricks: 
  When using Channel Commerce, it is important to ensure that the data being collected is accurate and up-to-date. This will help ensure that the customer segmentation, pricing, promotions, and loyalty programs are effective. Additionally, it is important to regularly review the analytics and reporting capabilities to identify areas for improvement.
  
  Related Information: 
  Channel Commerce is part of the SAP Customer Relationship Management (CRM) suite of products. Other components of CRM include Sales Cloud, Service Cloud, Marketing Cloud, and Analytics Cloud. Additionally, Channel Commerce can be integrated with other SAP products such as ERP (Enterprise Resource Planning) and HCM (Human Capital Management).