What is member adherence in SAP CRM-CEC - Collaborative E-Care Management?

SAP Term: member adherence

• Component: CRM-CEC

• Component Name: Collaborative E-Care Management

• Description: The act of successfully following the care plan tasks on the part of a care program member.

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• Key Concepts: 
  Member adherence is a feature of the Collaborative E-Care Management (CRM-CEC) component of SAP. It is used to measure the level of customer engagement with a company’s services and products. It is based on the customer’s interactions with the company, such as how often they use the services or products, how long they use them, and how satisfied they are with them. 
  
  How to Use it: 
  The member adherence feature of CRM-CEC can be used to track customer engagement and loyalty. It can be used to identify customers who are more likely to remain loyal to a company and those who may be at risk of leaving. This information can then be used to tailor marketing campaigns and customer service strategies to better meet the needs of customers. 
  
  Tips & Tricks: 
  When using the member adherence feature, it is important to remember that customer engagement is not always an indication of loyalty. Customers may be engaged with a company’s services or products but still not be loyal. Therefore, it is important to consider other factors such as customer satisfaction when evaluating customer loyalty. 
  
  Related Information: 
  The member adherence feature of CRM-CEC is closely related to other features such as customer segmentation and customer lifetime value. These features can be used in conjunction with member adherence to gain a better understanding of customer loyalty and engagement.