What is master data in SAP CRM-CEC - Collaborative E-Care Management?

SAP Term: master data

• Component: CRM-CEC

• Component Name: Collaborative E-Care Management

• Description: Information about an organization that is relatively static, and can be used to describe the make-up or assets of an organization. &EXAMPLE& Information about customers, products, employees, materials, and suppliers.

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• Key Concepts: 
  Master data is a type of data that is used to describe the characteristics of an entity. In the context of SAP CRM-CEC Collaborative E-Care Management, master data is used to store information about customers, products, services, and other entities related to customer care. This data is used to provide a comprehensive view of customer care activities and to enable efficient customer service operations. 
  
  How to use it: 
  In SAP CRM-CEC Collaborative E-Care Management, master data can be used to store customer information such as contact details, preferences, and past interactions. This data can then be used to provide personalized customer service experiences and to track customer service performance. Additionally, master data can be used to store product and service information such as pricing, availability, and features. This data can then be used to provide accurate product and service recommendations to customers. 
  
  Tips & Tricks: 
  When creating master data in SAP CRM-CEC Collaborative E-Care Management, it is important to ensure that the data is accurate and up-to-date. This will ensure that customers receive accurate product and service recommendations and that customer service operations are efficient. Additionally, it is important to ensure that the master data is secure and protected from unauthorized access. 
  
  Related Information: 
  For more information on master data in SAP CRM-CEC Collaborative E-Care Management, please refer to the official SAP documentation here: https://help.sap.com/viewer/product/CRM_CEC_COLLABORATIVE_E_CARE_MANAGEMENT/7.0/en-US