What is campaign in SAP CRM-CCI - SAP Contact Center?

SAP Term: campaign

• Component: CRM-CCI

• Component Name: SAP Contact Center

• Description: An outbound call campaign where the dialer calls customers and agents ask questions according to the script

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• Key Concepts: 
  A campaign in SAP Contact Center Infrastructure (CRM-CCI) is a set of activities that are designed to reach out to customers and prospects. It includes tasks such as creating a list of contacts, sending out emails or SMS messages, and tracking the results. The goal of a campaign is to increase customer engagement and generate leads. 
  
  How to use it: 
  To create a campaign in SAP Contact Center Infrastructure, you will need to define the target audience, create the content for the campaign, and set up the delivery channels. You can also use the CRM-CCI tools to track the results of your campaigns. This includes tracking open rates, click-through rates, and other metrics. 
  
  Tips & Tricks: 
  When creating a campaign in SAP Contact Center Infrastructure, it is important to consider the customer journey. Think about how you can create an engaging experience for your customers that will lead them down the sales funnel. Also, make sure to test your campaigns before sending them out to ensure they are working properly. 
  
  Related Information: 
  For more information on campaigns in SAP Contact Center Infrastructure, check out the official documentation here: https://help.sap.com/viewer/product/CRM_CCI/7.0/en-US