What is one-to-one e-mail in SAP CRM-BF - Basic Functions?

SAP Term: one-to-one e-mail

• Component: CRM-BF

• Component Name: Basic Functions

• Description: A form of business communication whereby a business partner is contacted directly using a specific e-mail address and can also receive a response using the same channel. This differs from anonymous commercial e-mail, which is sent using a company's generic e-mail address, such as [e-mail].

Smart SAP Assistant

• Key Concepts: 
  One-to-one e-mail is a component of the SAP CRM-BF Basic Functions module. It allows users to send emails to individual customers or contacts, as opposed to sending out mass emails. This feature allows for more personalized communication with customers and contacts, and can be used to send out promotional materials, newsletters, or other information. 
  
  How to use it: 
  To use one-to-one e-mail, users must first create a contact list in the CRM system. This list can be populated with customer or contact information from other sources, such as an existing database or spreadsheet. Once the list is created, users can then compose an email message and select the contacts they wish to send it to. The message can then be sent out to the selected contacts. 
  
  Tips & Tricks: 
  When using one-to-one e-mail, it is important to ensure that the contact list is up-to-date and accurate. This will help ensure that the emails are sent to the correct recipients. Additionally, it is important to make sure that any promotional materials or newsletters are tailored to the individual customer or contact, as this will help increase engagement and response rates. 
  
  Related Information: 
  For more information on one-to-one e-mail in SAP CRM-BF Basic Functions, please refer to the official SAP documentation here: https://help.sap.com/viewer/product/CRM_BF/7.0/en-US