What is YTD/YTG analysis in SAP CRM-ANA - CRM Analytics?

SAP Term: YTD/YTG analysis

• Component: CRM-ANA

• Component Name: CRM Analytics

• Description: An analysis used by sales managers and sales representatives to monitor the development of the actual sales data, comparing it against the planning target values. Using the YTD/YTG analysis, plan and actual data is compared period by period, in the course of a fiscal year.

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• Key Concepts: 
  YTD/YTG analysis stands for Year-To-Date/Year-To-Go analysis. It is a type of analytics used in SAP CRM Analytics to compare the current year’s performance with the same period of the previous year. It helps to identify trends and patterns in customer behavior and sales performance. 
  
  How to use it: 
  YTD/YTG analysis can be used to analyze customer behavior and sales performance over time. It can be used to identify trends in customer behavior, such as which products are selling well or which customers are buying more frequently. It can also be used to identify patterns in sales performance, such as which sales channels are performing better than others. 
  
  Tips & Tricks: 
  When using YTD/YTG analysis, it is important to consider the time frame that is being analyzed. For example, if you are analyzing customer behavior over a one-year period, it may be beneficial to compare the current year’s performance with the same period of the previous year. This will help to identify any changes in customer behavior over time. 
  
  Related Information: 
  YTD/YTG analysis is just one type of analytics available in SAP CRM Analytics. Other types of analytics include customer segmentation, predictive analytics, and sentiment analysis. All of these analytics can be used to gain insights into customer behavior and sales performance.