What is simulation in SAP CRM-ANA - CRM Analytics?

SAP Term: simulation

• Component: CRM-ANA

• Component Name: CRM Analytics

• Description: The replication of a target to date situation to determine the pipeline performance in a real situation and how changes to the target to date situation, such as increases or decreases in won deals, expected sales, and the difference between the target sales figures and the won and expected sales figures would affect meeting the target. This allows the sales manager to perform various 'what-if' scenarios and to compare the simulation results with that of the current pipeline performance. The results of the sales manager changing the data are not written and saved to the database until the user decides to do so.

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• Key Concepts: 
  Simulation is a feature of SAP CRM Analytics that allows users to create and test different scenarios to determine the best course of action. It enables users to analyze data and make decisions based on the results of the simulations. The simulation feature allows users to create multiple scenarios and compare the results to determine the best course of action.
  
  How to use it: 
  To use the simulation feature, users must first create a scenario. This can be done by selecting the data that will be used in the simulation, such as customer data, sales data, or other relevant information. Once the data is selected, users can then create a simulation by setting parameters such as time frames, customer segments, and other variables. Once the simulation is created, users can then run it and view the results.
  
  Tips & Tricks: 
  When creating a simulation, it is important to consider all possible scenarios and variables that could affect the outcome. Additionally, it is important to consider how changes in one variable could affect other variables in the simulation. For example, if a user changes the time frame of a simulation, they should also consider how this could affect other variables such as customer segments or sales data.
  
  Related Information: 
  SAP CRM Analytics also offers other features such as predictive analytics and forecasting that can be used in conjunction with simulations to gain further insights into customer behavior and trends. Additionally, SAP CRM Analytics also offers reporting capabilities that allow users to view and analyze their simulations in more detail.