What is sales funnel analysis in SAP CRM-ANA - CRM Analytics?

SAP Term: sales funnel analysis

• Component: CRM-ANA

• Component Name: CRM Analytics

• Description: An evaluation of the sales performance that depicts all sales documents from a historic perspective, regardless of their status. It displays the flow of sales documents, for example, from a marketing campaign to the conclusion of a sales contract, and thus enables sales managers to evaluate the success of their sales strategy. The sales funnel analysis is composed of the following analyses: Lead funnel analysis Opportunity funnel analysis Quotation funnel analysis Campaign funnel analysis

Smart SAP Assistant

• Key Concepts: 
  Sales funnel analysis is a tool used in SAP CRM Analytics to measure the effectiveness of sales activities. It helps to identify areas of improvement in the sales process and provides insights into customer behavior. The analysis is based on the concept of a “sales funnel”, which is a visual representation of the stages of a sales process. The funnel starts with potential customers at the top and narrows down to actual customers at the bottom. 
  
  How to use it: 
  Sales funnel analysis can be used to track customer behavior throughout the sales process. It can be used to identify areas where customers are dropping out of the process, as well as areas where customers are converting more quickly. This information can then be used to optimize the sales process and increase conversion rates. 
  
  Tips & Tricks: 
  When using sales funnel analysis, it is important to keep track of customer data such as demographics, purchase history, and other relevant information. This data can be used to identify trends in customer behavior and optimize the sales process accordingly. Additionally, it is important to track changes in customer behavior over time in order to identify areas of improvement. 
  
  Related Information: 
  Sales funnel analysis is closely related to other analytics tools such as customer segmentation and predictive analytics. These tools can be used in conjunction with sales funnel analysis to gain deeper insights into customer behavior and optimize the sales process accordingly. Additionally, sales funnel analysis can be used in combination with other marketing strategies such as email campaigns and social media marketing in order to maximize conversion rates.