What is pipeline sourcing in SAP (CRM-ANA - CRM Analytics)?

SAP Term: pipeline sourcing

• Component: CRM-ANA

• Component Name: CRM Analytics

• Description: Analysis of the pipeline with respect to the origin of contributions. For example, the analysis shows how many new opportunities are generated each quarter and how many of these opportunities are from particular areas, such as campaigns, trade shows, or telephone campaigns.

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• Key Concepts: 
  Pipeline Sourcing is a feature of the CRM Analytics component of SAP. It enables users to analyze and optimize their sales pipeline by providing insights into the performance of their sales team and the effectiveness of their sales strategies. It also provides a platform for forecasting future sales and predicting customer behavior. 
  
  How to use it: 
  Pipeline Sourcing can be used to identify opportunities for improvement in the sales process. It can be used to track customer interactions, analyze customer data, and identify trends in customer behavior. It can also be used to create reports and dashboards that provide insights into the performance of the sales team and the effectiveness of their strategies. 
  
  Tips & Tricks: 
  When using Pipeline Sourcing, it is important to ensure that all customer data is up-to-date and accurate. This will ensure that the insights provided by Pipeline Sourcing are reliable and actionable. Additionally, it is important to regularly review the reports and dashboards created with Pipeline Sourcing in order to identify areas for improvement in the sales process. 
  
  Related Information: 
  Pipeline Sourcing is part of the CRM Analytics component of SAP. Other features of this component include predictive analytics, customer segmentation, and marketing automation. Additionally, SAP offers a range of other analytics solutions such as Business Intelligence (BI) and Advanced Analytics (AA).