What is Pipeline Performance Management in SAP (CRM-ANA - CRM Analytics)?

SAP Term: Pipeline Performance Management

• Component: CRM-ANA

• Component Name: CRM Analytics

• Description: An interactive application that helps sales managers and sales representatives to do the following: Analyze their sales pipeline Identify gaps and critical opportunities Identify and monitor opportunity changes in the pipeline Simulate what-if scenarios Trigger immediately the right actions to resolve issues and to meet their targets.

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• Key Concepts: 
  Pipeline Performance Management is a component of SAP CRM Analytics that helps businesses to analyze and optimize their sales pipeline. It provides insights into the performance of sales activities, enabling users to identify areas of improvement and take corrective action. The component also helps to forecast future sales performance and provides visibility into the sales process. 
  
  How to use it: 
  Pipeline Performance Management can be used to analyze sales data from multiple sources, such as customer relationship management (CRM) systems, enterprise resource planning (ERP) systems, and other sources. It provides a comprehensive view of the sales pipeline, enabling users to identify trends and opportunities for improvement. The component also allows users to create custom reports and dashboards to track performance over time. 
  
  Tips & Tricks: 
  When using Pipeline Performance Management, it is important to ensure that the data being analyzed is accurate and up-to-date. Additionally, it is important to set realistic goals and objectives for the analysis in order to ensure that the results are meaningful and actionable. 
  
  Related Information: 
  For more information on Pipeline Performance Management, please refer to the SAP Help Portal or contact your local SAP representative. Additionally, there are a number of online resources available that provide additional information on this component of SAP CRM Analytics.