What is opportunity churn rate in SAP CRM-ANA - CRM Analytics?

SAP Term: opportunity churn rate

• Component: CRM-ANA

• Component Name: CRM Analytics

• Description: Loss of business opportunities as a percentage of the total number of business opportunities. When an opportunity fails to become a sale, it is considered to have churned. The opportunity churn rate is measured as a percentage value of the total number of opportunities.

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• Key Concepts: 
  Opportunity churn rate is a metric used in Customer Relationship Management (CRM) analytics to measure the rate at which customers are lost due to failed sales opportunities. It is calculated by dividing the number of lost opportunities by the total number of opportunities in a given period. 
  
  How to use it: 
  The opportunity churn rate can be used to measure the effectiveness of sales teams and identify areas for improvement. It can also be used to track customer retention and loyalty, as well as to identify trends in customer behavior. 
  
  Tips & Tricks: 
  When calculating the opportunity churn rate, it is important to consider factors such as customer segmentation, customer lifetime value, and customer satisfaction. Additionally, it is important to track the opportunity churn rate over time in order to identify any changes in customer behavior or sales performance. 
  
  Related Information: 
  The opportunity churn rate is closely related to other metrics such as customer acquisition cost, customer lifetime value, and customer retention rate. Additionally, it can be used in conjunction with other CRM analytics tools such as predictive analytics and segmentation analysis.