What is marketing analytics in SAP CRM-ANA - CRM Analytics?

SAP Term: marketing analytics

• Component: CRM-ANA

• Component Name: CRM Analytics

• Description: The examination of data gathered on markets and customers in order to better plan and optimize processes.

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• Key Concepts: 
  Marketing analytics is a component of SAP's CRM Analytics (CRM-ANA) suite. It is a set of tools and techniques used to analyze customer data and marketing performance. It helps marketers to identify trends, measure the effectiveness of campaigns, and optimize marketing strategies. 
  
  How to use it: 
  Marketing analytics can be used to gain insights into customer behavior, segment customers, and identify opportunities for improvement. It can also be used to measure the success of campaigns, track customer engagement, and optimize marketing strategies. 
  
  Tips & Tricks: 
  When using marketing analytics, it is important to ensure that the data being analyzed is accurate and up-to-date. Additionally, it is important to use the right metrics when measuring the success of campaigns. 
  
  Related Information: 
  SAP's CRM Analytics suite also includes other components such as customer segmentation, predictive analytics, and customer journey analytics. Additionally, SAP offers a range of other analytics solutions such as SAP HANA and SAP BusinessObjects.